Chen was working with a customer that needed some specific ad network support and decided to open source
some of that work. We now have integration with Flurry both for its ads and analytics
support both of which are pretty cool and have some distinct advantages over the current Google equivalents.
One of the big advantages here is that the flurry integration is a cn1lib project which makes it a great integration reference
tutorial. We now have 2 ad networks integrated in that way which means that if you want to integrate another one you have a beaten path to follow.